It takes 100 consumer sites to reach 71% of the market.If you have a Newport, RI home or condo for sale, chances are it’s listed on many different real estate sites. Some of this listing distribution happens automatically through MLS (Realtor.com, ProJo.com, NewEnglandRealEstate.com), some depends on your listing agency’s syndication agreements (Yahoo, Zillow, Trulia and many more) and some is the result of exclusive agreements based on vertical markets like luxury real estate, foreclosed properties or short sales.
With hundreds of sites out there, it’s hard to know which ones really matter when it comes to delivering traffic. As it turns out, no 800 lb. gorilla dominates the consumer real estate scene (yet). While a dominant player may emerge, here’s where things stand now according to Experian Hitwise:
In February, the most visited consumer real estate site was Yahoo Real Estate with a 6.24% market share followed by Realtor.com with 5.87% of the market. Yahoo has been the most popular site in the “real estate” category since last November.
Zillow ranked 3rd (ironic since Yahoo Real Estate gets its listing content from Zillow – who knew?) and FrontDoor Real Estate was 4th followed by Trulia, Rent.com and MSN Real Estate.
The top 10 real estate sites cover 35.8% of the traffic for the “real estate” segment.
The top 20 real estate sites cover 46% of visits. They are:
1. Yahoo
2. Realtor.com
3. Zillow
4. FrontDoor Real Estate
5. Trulia
6. Rent.com
7. MSN Real Estate
8. Homes.com
9. ZipREalty
10. Apartment Guide
11. MyNewPlace
12. Rentals.com
13. Apartments.com
14. Re/Max Real Estate
15. ForRent.com
16. AOL Real Estate
17. LoopNet
18. HomeAway
19. HomeFinder
20. Weichert.com
Getting in front of a high percentage of real estate consumers is no small task. In fact to reach 71.7% of all real estate visitors, you have to be listed on at least 100 sites!
The take-away here is this: Your listing needs to be in many, many places for maximum exposure. Make sure your home is everywhere your buyer might be.
